SEO Tools

Monitor indexing, clicks and technical errors straight from Google.

Free Ahrefs account for verified site owners with a site audit, backlink and keyword data, and web analytics.

Search listening tool that turns one keyword into the questions and phrases people type into Google and other platforms.

Microsoft's free webmaster console for Bing: search performance, URL inspection, IndexNow, backlinks, keyword research, Site Scan and AI citation reports.

Free Google tool (GA4) that measures visitors, traffic sources and actions on your website or app.

Keyword ideas and volume ranges from Google Ads data.

Free Google tool that shows how interest in a search term rises and falls over time and by region.

Measure Core Web Vitals (LCP, INP, CLS) with field data.

Free Google tool that checks which rich results your structured data can create in Google Search.

Desktop website crawler that finds broken links, redirects, missing titles and other on-page SEO problems.

All-in-one SEO suite for keyword research, competitor analysis, backlinks, site audits and rank tracking.

Neil Patel's SEO tool for keyword ideas, competitor pages, backlinks and site audits, with a free tier and low-cost plans.