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SEO Basics

Basic SEO Basics

Robots.txt for Beginners

What robots.txt does (and why it is not a noindex), the User-agent, Disallow, Allow and Sitemap lines, AI crawler names like GPTBot, and common mistakes.

Basic SEO Basics

How to Use AI Tools for SEO

A plain-English beginner guide to using AI tools for SEO: where they help, where they get things wrong, and what Google's own rules say about AI-written pages.

Basic SEO Basics

What Is SEO?

SEO explained for beginners: how Google finds, stores and ranks pages, what on-page, off-page and technical SEO mean, and how long results usually take.