December 2022 Google Link Spam Update: How SpamBrain Hit Bad Links
In December 2022 Google aimed SpamBrain, its AI spam system, at links. Bought and swapped links stopped passing credit, in every language.
Spam Updates
Google Penguin Update: What It Punished and Why It Still Matters
Penguin launched in April 2012 to demote link schemes and keyword stuffing. Since 2016 it runs in real time inside Google's core algorithm and devalues spam links.